Linguistic Battles in Trademark Disputes

Know about the book -

Linguistic Battles in Trademark Disputes is written by Roger Shuy and published by Springer. It's available with International Standard Book Number or ISBN identification 023055475X (ISBN 10) and 9780230554757 (ISBN 13).

Battles over knowledge, authority, and power are often fought when two different fields address the same issues. This book takes an important step towards showing how quite different fields, law and linguistics, can work together effectively in trademark cases. After presenting the basics of each field, readers are shown how linguistics was used in ten trademark lawsuits, five of which had opposing linguists on each side. Finally, helpful suggestions are given to both linguists and lawyers.