Asian Brand Strategy

Know about the book -

Asian Brand Strategy is written by M. Roll and published by Springer. It's available with International Standard Book Number or ISBN identification 0230513069 (ISBN 10) and 9780230513068 (ISBN 13).

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands