Marketing Identities Through Language
- E. Martin
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Know about the book -
Marketing Identities Through Language is written by E. Martin and published by Springer. It's available with International Standard Book Number or ISBN identification 0230511902 (ISBN 10) and 9780230511903 (ISBN 13).
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
