Rolling Out New Products Across International Markets

Know about the book -

Rolling Out New Products Across International Markets is written by G. Chryssochoidis and published by Springer. It's available with International Standard Book Number or ISBN identification 0230508995 (ISBN 10) and 9780230508996 (ISBN 13).

Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.