Strategic International Marketing
- T C Melewar
- Suraksha Gupta
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Know about the book -
Strategic International Marketing is written by T C Melewar and published by Bloomsbury Publishing. It's available with International Standard Book Number or ISBN identification 0230356648 (ISBN 10) and 9780230356641 (ISBN 13).
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
