Nice Companies Finish First(English, Hardcover, Shankman Peter)

Know about the book -

Nice Companies Finish First(English, Hardcover, Shankman Peter) is written by Shankman Peter and published by Palgrave Macmillan. It's available with International Standard Book Number or ISBN identification 0230341896 (ISBN 10) and 9780230341890 (ISBN 13).

The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. In an age of increasing transparency and access, it just doesn't pay to be a jerk - to employees, customers, competitors, or anyone else. In Nice Companies Finish First, Shankman, a pioneer in modern PR, marketing, advertising, social media, and customer service, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success in this new collaborative world. He explores the new hallmarks of effective leadership, including loyalty, optimism, humility, and a reverence for customer service, and shows how leaders like Jet Blue's Dave Needleman, Tony Hseih of Zappos, Steve Jobs of Apple, Ken Chenault of Amex, Indra Nooyi of Pepsi, and the team behind Patagonia harness these traits to build productive, open, and happy workplaces forthebenefit of their employees,themselves, and the bottom line.