Housework and Housewives in American Advertising

Know about the book -

Housework and Housewives in American Advertising is written by Jessamyn Neuhaus and published by Springer. It's available with International Standard Book Number or ISBN identification 023033797X (ISBN 10) and 9780230337978 (ISBN 13).

An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.