The Political Marketing Game
- J. Lees-Marshment
Paperback & Hardcover deals ―
Amazon IndiaGOFlipkart GOSnapdealGOSapnaOnlineGOJain Book AgencyGOBooks Wagon₹3,503Book ChorGOCrosswordGODC BooksGOe-book & Audiobook deals ―
Amazon India GOGoogle Play Books ₹43.44Audible GO* Price may vary from time to time.
* GO = We're not able to fetch the price (please check manually visiting the website).
Know about the book -
The Political Marketing Game is written by J. Lees-Marshment and published by Springer. It's available with International Standard Book Number or ISBN identification 0230299512 (ISBN 10) and 9780230299511 (ISBN 13).
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
