Revenue Management
- I. Yeoman
- U. McMahon-Beattie
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Know about the book -
Revenue Management is written by I. Yeoman and published by Springer. It's available with International Standard Book Number or ISBN identification 0230294774 (ISBN 10) and 9780230294776 (ISBN 13).
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
