Customer Experience
- C. Shaw
- Q. Dibeehi
- S. Walden
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Know about the book -
Customer Experience is written by C. Shaw and published by Springer. It's available with International Standard Book Number or ISBN identification 0230291775 (ISBN 10) and 9780230291775 (ISBN 13).
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
