Persuasive Advertising

Know about the book -

Persuasive Advertising is written by J. Armstrong and published by Springer. It's available with International Standard Book Number or ISBN identification 0230285805 (ISBN 10) and 9780230285804 (ISBN 13).

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.