Media, Organizations and Identity
- Lilie Chouliaraki
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Know about the book -
Media, Organizations and Identity is written by Lilie Chouliaraki and published by Springer. It's available with International Standard Book Number or ISBN identification 023024839X (ISBN 10) and 9780230248397 (ISBN 13).
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
