Building Brand Value the Playboy Way

Know about the book -

Building Brand Value the Playboy Way is written by S. Gunelius and published by Springer. It's available with International Standard Book Number or ISBN identification 0230239587 (ISBN 10) and 9780230239586 (ISBN 13).

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.