Marketing Metaphors and Metamorphosis

Know about the book -

Marketing Metaphors and Metamorphosis is written by P. Kitchen and published by Springer. It's available with International Standard Book Number or ISBN identification 0230227538 (ISBN 10) and 9780230227538 (ISBN 13).

Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.