Crosstalk

Know about the book -

Crosstalk is written by Marion R. Just and published by University of Chicago Press. It's available with International Standard Book Number or ISBN identification 0226420213 (ISBN 10) and 9780226420219 (ISBN 13).

Examining political advertisements, news coverage, ad watches, and talk shows in Los Angeles, Boston, Winston-Salem, and Fargo/Moorhead, the authors chart the impact of different information environments on citizens and show how people developed images of candidates over the course of the campaign. Crosstalk presents persuasive evidence that campaigns do matter, that citizens are active participants in the campaign process, and their perceptions of a candidate's character is the central factor in the voting process.