The Visible Word - Experimental Typography and Modern Art, 1909-1923(English, Paperback, Drucker Johanna)

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The Visible Word - Experimental Typography and Modern Art, 1909-1923(English, Paperback, Drucker Johanna) is written by Drucker Johanna and published by The University of Chicago Press. It's available with International Standard Book Number or ISBN identification 0226165027 (ISBN 10) and 9780226165028 (ISBN 13).

Early in this century, Futurist and Dada artists developed brilliantly innovative uses of typography that blurred the boundaries between visual art and literature. In this text, Johanna Drucker shows how later art criticism has distorted our understanding of such works. She argues that Futurist, Dadaist, and Cubist artists emphasized materiality as the heart of their experimental approach to both visual and poetic forms of representation; by mid-century, however, the tenets of New Criticism and High Modernism had polarized the visual and the literary. Drucker suggests a methodology closer to the actual practices of the early avant-garde artists, based on a re-reading of their critical and theoretical writings. After reviewing theories of signification, the production of meaning, and materiality, she analyzes the work of four poets active in the typographic experimentation of the 1910s and 1920s: Ilia Zdanevich, Filippo Marinetti, Guillaume Apollinaire, and Tristan Tzara.