The Media of Mass Communication

Know about the book -

The Media of Mass Communication is written by John Vivian and published by Allyn & Bacon. It's available with International Standard Book Number or ISBN identification 0205322611 (ISBN 10) and 9780205322619 (ISBN 13).

Designed for courses in introduction to mass communication, introduction to mass media, and media and society. In this updated online edition, John Vivian provides a cost-effective and accessible version of the original text, taking the phrase using the media to teach the media literally, with an extensive PIN-coded web site. While the printed book is the core content, the web site provides the energy and excitement of the media. There is up-to-date coverage of industries and issues, along with a thoughtful recounting of key events in media history to give students the insight they need to understand the complexity and impact of the media in the 21st century.