Superior Customer Value in the New Economy
- Simon Ang
- Alejandro Oliva
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Know about the book -
Superior Customer Value in the New Economy is written by Simon Ang and published by CRC Press. It's available with International Standard Book Number or ISBN identification 0203501497 (ISBN 10) and 9780203501498 (ISBN 13).
Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies. The Second Edition elaborates on the latest perspectives of the busin
