The CRM Handbook
- Jill Dyché
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Know about the book -
The CRM Handbook is written by Jill Dyché and published by Addison-Wesley Professional. It's available with International Standard Book Number or ISBN identification 0201730626 (ISBN 10) and 9780201730623 (ISBN 13).
CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.
