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The Design of Sites is written by van Duyne (Douglas K.) and published by Addison-Wesley Professional. It's available with International Standard Book Number or ISBN identification 020172149X (ISBN 10) and 9780201721492 (ISBN 13).
Creating a Web site is easy. Creating a well-crafted Web site that provides a winning experience for your audience and enhances your profitability is another matter. It takes research, skill, experience, and careful thought to build a site that maximizes retention and repeat visits.