Cases in Marketing Management
- Luiz Moutinho
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Know about the book -
Cases in Marketing Management is written by Luiz Moutinho and published by Financial Times/Prentice Hall. It's available with International Standard Book Number or ISBN identification 0201627442 (ISBN 10) and 9780201627442 (ISBN 13).
Continuing the success of this text, the principal aim of this second edition is to bridge the gap between academia and the real world. The book helps students to develop essential marketing experience and skills by casting them in the role of the decision maker. Features: 11 international cases are included, and more.
