Clear and to the Point

Know about the book -

Clear and to the Point is written by Stephen M. Kosslyn and published by Oxford University Press. It's available with International Standard Book Number or ISBN identification 0199886458 (ISBN 10) and 9780199886456 (ISBN 13).

Making PowerPoint presentations that are clear, memorable, and even enjoyable is not an obscure art. There is a science to clarity. In this book, Stephen Kosslyn, a renowned neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has provided about how perception, memory, and cognition operate. Using hundreds of images and sample slides, he shows the common mistakes many people make, and the simple ways to fix them. For example, never use underlining to emphasize a word, the line will cut off the bottom of letters that have descending lines (such as "p" and "g"), which interferes with the brain's ability to immediately recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a clear and effective presentation.