Beyond Greed and Fear
- Hersh Shefrin
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Know about the book -
Beyond Greed and Fear is written by Hersh Shefrin and published by . It's available with International Standard Book Number or ISBN identification 0199832994 (ISBN 10) and 9780199832996 (ISBN 13).
Why do most financial decision-making models fail to factor in basic human nature? This guide to what really influences the decision-making process applies psychological research to stock selection, financial services and corporate financial strategy.
