Global Marketing Management
- Kiefer Lee
- Steve Carter
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Know about the book -
Global Marketing Management is written by Kiefer Lee and published by Oxford University Press. It's available with International Standard Book Number or ISBN identification 0199609705 (ISBN 10) and 9780199609703 (ISBN 13).
'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.
