Under the Big Top

Know about the book -

Under the Big Top is written by Josh McMullen and published by Oxford University Press, USA. It's available with International Standard Book Number or ISBN identification 0199397864 (ISBN 10) and 9780199397860 (ISBN 13).

This book examines the immensely popular turn-of-the-twentieth-century big tent revivals. By showing how these revivals combined the Protestant ethic of salvation with the emerging consumer ethos, McMullen sheds light on the way in which the United States became the most consumer-driven and yet one of the most religious societies in the western world.