International Retailing
- Nicholas Alexander
- Anne Marie Doherty
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Know about the book -
International Retailing is written by Nicholas Alexander and published by Oxford University Press. It's available with International Standard Book Number or ISBN identification 0199212821 (ISBN 10) and 9780199212828 (ISBN 13).
"International Retailing reflects contemporary research and current practice, focusing on what is happening in the field, who is making it happen, why it is happening in the way it is, and how it is happening. Structured around four parts, this textbook guides students through the internationalization process, considering international markets, and how retail companies operate within them. It concludes by exploring future trends and challenges of the international retail marketplace." "The text is packed with a wealth of international examples and familiar case studies, clearly showing how the theory translated into practice."--BOOK JACKET.
