Publicity, Newsletters, and Press Releases

Know about the book -

Publicity, Newsletters, and Press Releases is written by Alison Baverstock and published by Oxford University. It's available with International Standard Book Number or ISBN identification 0198603843 (ISBN 10) and 9780198603849 (ISBN 13).

It provides practical advice on: what kind of message to present when copy-writing; how to establish promotional goals; developing and sticking to a strategy; and what journalists look for. It also covers problem-solving, including tackling letters of complaint, misunderstandings, troubleshooting strategies, sensitivities of your market, and what to do when you hit a lack of creative inspiration. Checklists and examples are provided for you to tick as you work on producing a newsletter, writing a press release, and structuring your copy.