Bases Loaded

Know about the book -

Bases Loaded is written by Costas Panagopoulos and published by Oxford University Press. It's available with International Standard Book Number or ISBN identification 0197533094 (ISBN 10) and 9780197533093 (ISBN 13).

Bases Loaded documents the shift away from persuasion toward base mobilization in the context of US presidential elections. Panagapoulos explains that this phenomenon is likely linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioral social science focusing on voter mobilization. The analyses show the 2000 presidential election represents a watershed cycle that punctuated this shift. The book concludes that these patterns have contributed to heightened partisan polarization in the United States.