The ^ABranding of Right-Wing Activism

The ^ABranding of Right-Wing Activism

  • Khadijah Costley White
Publisher:Oxford University PressISBN 13: 9780190879341ISBN 10: 0190879343

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Know about the book -

The ^ABranding of Right-Wing Activism is written by Khadijah Costley White and published by Oxford University Press. It's available with International Standard Book Number or ISBN identification 0190879343 (ISBN 10) and 9780190879341 (ISBN 13).

From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story, changing the tone, tenor, and shape of the political landscape, one that this book sees as a product of media branding. Beyond the creation of the Tea Party, this project also investigates what the mass-mediated construction of the Tea Party tells us about the current media and cultural moment, specifically the role of journalism in a Web 2.0 age and contemporary American notions of democracy, citizenship, and belonging.