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Marketcraft is written by Steven K. Vogel and published by Oxford University Press. It's available with International Standard Book Number or ISBN identification 0190699876 (ISBN 10) and 9780190699871 (ISBN 13).
Marketcraft argues that markets do not arise spontaneously but rather are crafted by individuals, firms, and most of all by governments. Thus "marketcraft" represents a core function of government comparable to statecraft. Vogel systematically reviews the implications of this argument, critiquing prevalent schools of thought and presenting innovative lessons for policy.