Restoring Consumer Sovereignty

Know about the book -

Restoring Consumer Sovereignty is written by Adrian Künzler and published by . It's available with International Standard Book Number or ISBN identification 0190698608 (ISBN 10) and 9780190698607 (ISBN 13).

"This work explores the subtle and multifaceted nuances that lead consumers to behave in one way or another. On the whole, the cognitive psychological research has demonstrated that consumer decision-making is a profound topic that is considerably more complex than previously supposed. It is the objective to enable the reader to understand the complexity of individual decision-making, so that legal policy can create environments in which consumers are both better informed, and find more meaning and satisfaction in what they buy."--Résumé de l'éditeur.