The ^AOxford Handbook of Music and Advertising

Know about the book -

The ^AOxford Handbook of Music and Advertising is written by James Deaville and published by Oxford University Press. It's available with International Standard Book Number or ISBN identification 0190691271 (ISBN 10) and 9780190691271 (ISBN 13).

This Handbook explains how music contributes to the advertising that the public encounters on a daily basis. Chapters examine how the soundtracks of promotional messages originate, how we might interpret the meanings behind the music, and how commercial messages influence us through music.