The ^ACitizen Marketer
- Joel Penney
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Know about the book -
The ^ACitizen Marketer is written by Joel Penney and published by Oxford University Press. It's available with International Standard Book Number or ISBN identification 0190658088 (ISBN 10) and 9780190658083 (ISBN 13).
The Citizen Marketer explores how everyday people circulate political media messages in the hopes of persuading peers and shaping the public mind. By examining the logics behind spreading political memes, hashtags, and more, Joel Penney charts the promises of citizen marketing for expanding democratic participation, as well as the risks that these practices pose for polarization, the trivialization of issues, and control and manipulation by elites.
