The Business of Scholarly Publishing

The Business of Scholarly Publishing

  • Albert N. Greco
Publisher:ISBN 13: 9780190626235ISBN 10: 0190626232

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The Business of Scholarly Publishing is written by Albert N. Greco and published by . It's available with International Standard Book Number or ISBN identification 0190626232 (ISBN 10) and 9780190626235 (ISBN 13).

Drawing on an extensive review of the literature and statistical sources, The Business of Scholarly Publishing examines the changing environment of scholarly publishing in the United States. Albert N. Greco analyzes the product, price, placement, promotion, and costs (including some P & L statements) of scholarly books and journals from 1945 to the present, with a primary emphasis on the period after 2010.