Hiding Politics in Plain Sight

Know about the book -

Hiding Politics in Plain Sight is written by Patricia Strach and published by Oxford University Press. It's available with International Standard Book Number or ISBN identification 0190606878 (ISBN 10) and 9780190606879 (ISBN 13).

Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing, as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding. But framed as consensus-based social issues rather than contentious political issues, they essentially hide politics in plain sight.