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Liking Ike is written by David Haven Blake and published by Oxford University Press. It's available with International Standard Book Number or ISBN identification 019027820X (ISBN 10) and 9780190278205 (ISBN 13).
Liking Ike offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.