Branding the Nation
- Melissa Aronczyk
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Know about the book -
Branding the Nation is written by Melissa Aronczyk and published by Oxford University Press. It's available with International Standard Book Number or ISBN identification 0190240695 (ISBN 10) and 9780190240691 (ISBN 13).
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.
