Consumers, Corporations, and Public Health

Know about the book -

Consumers, Corporations, and Public Health is written by John A. Quelch and published by Oxford University Press. It's available with International Standard Book Number or ISBN identification 0190235144 (ISBN 10) and 9780190235147 (ISBN 13).

Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other. Through contemporary examples from a variety of industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes.