Marketing for Nonprofit Organizations
- Stacy Landreth Grau
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Know about the book -
Marketing for Nonprofit Organizations is written by Stacy Landreth Grau and published by Oxford University Press. It's available with International Standard Book Number or ISBN identification 0190090820 (ISBN 10) and 9780190090821 (ISBN 13).
The second edition of Marketing for Nonprofit Organizations provides an in-depth overview of marketing methods for anyone working in or looking to start a nonprofit or social impact organizations. The book includes key topics within marketing for small- and medium-sized organization, including brand strategy, social media, market research, target audience selection, promotional tactics, and market valuation.
