MKTG4
- Charles W. Lamb
- Joseph F. Hair, Jr
- Carl McDaniel, Jr.
- Jane Summers
- Michael Gardiner
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Know about the book -
MKTG4 is written by Charles W. Lamb and published by Cengage AU. It's available with International Standard Book Number or ISBN identification 0170411761 (ISBN 10) and 9780170411769 (ISBN 13).
MKTG4 continues to offer a unique blended solution for lecturers and students in introductory marketing subjects, in both University and Vocational sectors. Continuing to pave a new way to both teach and learn, MKTG4 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, flashcards, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster.
