Communicating Risks and Benefits

Know about the book -

Communicating Risks and Benefits is written by Baruch Fischhoff and published by Government Printing Office. It's available with International Standard Book Number or ISBN identification 0160901790 (ISBN 10) and 9780160901799 (ISBN 13).

Effective risk communication is essential to the well-being of any organization and those people who depend on it. Ineffective communication can cost lives, money and reputations. Communicating Risks and Benefits: An Evidence-Based User’s Guide provides the scientific foundations for effective communications. The book authoritatively summarizes the relevant research, draws out its implications for communication design, and provides practical ways to evaluate and improve communications for any decision involving risks and benefits. Topics include the communication of quantitative information and warnings, the roles of emotion and the news media, the effects of age and literacy, and tests of how well communications meet the organization’s goals. The guide will help users in any organization, with any budget, to make the science of their communications as sound as the science that they are communicating.