Marketing Management
- Philip Kotler
- Kevin Lane Keller
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Know about the book -
Marketing Management is written by Philip Kotler and published by . It's available with International Standard Book Number or ISBN identification 0138146039 (ISBN 10) and 9780138146030 (ISBN 13).
This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
