The Truth about what Customers Want
- Michael R. Solomon
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Know about the book -
The Truth about what Customers Want is written by Michael R. Solomon and published by Financial Times/Prentice Hall. It's available with International Standard Book Number or ISBN identification 0137142269 (ISBN 10) and 9780137142262 (ISBN 13).
Consumer response is the ultimate test of every product, service, and marketing strategy and, ultimately, every business. But most businesses need far deeper understanding of customers: how they behave, what they want (and don't want), and what really motivates them to action.
