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Never Ask Anyone to Do What You Won't Do Yourself is written by New Word City and published by Pearson Education. It's available with International Standard Book Number or ISBN identification 0137084803 (ISBN 10) and 9780137084807 (ISBN 13).
For two decades, while building Marriott Hotels' international operations, Edwin D. Fuller has demonstrated his leadership ability in dozens of countries around the world. Now he has distilled the lessons of that experience into a series of brief, practical guides to effective leadership. In this one, he warns that leaders should never ask anyone to do what they wouldn't do themselves. “We’re entering a kill zone,” the pilot of the U.S. Army plane, a C-12 Sherpa transport, informed us as we began our descent to the Baghdad Airbase. “It’s going to be a steep drop.” It was. I’d been in war zones before and was prepared, but I could see the anxiety on some of the faces of my team from Marriott, and I made sure to maintain a calm, confident demeanor. The pilot brought us in safely, but nerves were still taut as we donned flack jackets, exited the aircraft, and crossed the tarmac to the heavily armored SUVs that would take us into the city. As I surveyed the body-armored soldiers and contract security guards sporting Glock pistols, I began to relax. I’d been an Army captain serving in the Vietnam War, and I had confidence in the U.S. military’s ability to ensure the safety of my four-member team. Still, it had been many years since Vietnam and being in a combat zone is never a relaxing experience.