What's In a Presentation for You? How to Focus on Audience Needs

Know about the book -

What's In a Presentation for You? How to Focus on Audience Needs is written by Jerry Weissman and published by Pearson Education. It's available with International Standard Book Number or ISBN identification 0137082045 (ISBN 10) and 9780137082049 (ISBN 13).

This is the eBook version of the printed book. This Element is an excerpt from Presenting to Win (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats. The secret of presentation success: “WIIFY”--a relentless focus on what’s in it for your audience! Constantly ask the key question: “What’s in it for you?” I’ve shifted the ultimate word to “you” deliberately, to shift the focus to your audience. This shift emphasizes that all communicators should be focused outward. By constantly seeking “WIIFY,” you can stay focused on what matters most: giving your audience a very good reason to move from Point A to Point B...