How to Design a Great Customer Experience

Know about the book -

How to Design a Great Customer Experience is written by Fred Wiersema and published by Pearson Education. It's available with International Standard Book Number or ISBN identification 0137060211 (ISBN 10) and 9780137060214 (ISBN 13).

How do you design a great customer experience? The New York Times bestselling author Fred Wiersema advises that you start by asking yourself a series of questions: Can your customers find you? Is your first impression memorable? Do you get in the way when people are buying? Are you sending unintended messages? Are your products intuitive? Do you show your customers a united front? Companies everywhere struggle to provide a superior customer experience. Their leaders, often certain that they are doing a fine job, have yet to identify and overcome the specific obstacles that stand in the way. Here’s how to fill the gap once and for all and put your company on track to deliver a superior customer experience.