Ethical Product Sourcing in the Starbucks Coffee Supply Chain

Know about the book -

Ethical Product Sourcing in the Starbucks Coffee Supply Chain is written by Chuck Munson and published by FT Press. It's available with International Standard Book Number or ISBN identification 0133758168 (ISBN 10) and 9780133758160 (ISBN 13).

800x600 This case study focuses on Starbucks' challenges in integrating Fair Trade coffee into its global supply chain, empowering family farmers and workers to escape poverty. With its large market presence, Starbucks has been under pressure to increase Fair Trade imports. However, Fair Trade coffee is, by design, more expensive than similar goods. How has Starbucks approached Fair Trade? What is the real value and limitations of the Fair Trade model? What obstacles does Starbucks face in making Fair Trade work for everyone, including customers? Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Dustin Smith, Washington State University.