Sherman's Supply Chain Challenge
- Chuck Munson
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Know about the book -
Sherman's Supply Chain Challenge is written by Chuck Munson and published by FT Press. It's available with International Standard Book Number or ISBN identification 0133758125 (ISBN 10) and 9780133758122 (ISBN 13).
800x600 This new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems caused by higher-than-necessary retail prices. Crystallizing realistic pricing challenges faced by companies in many industries and markets, this case study offers exceptional value to both students and practitioners. Author: Chuck Munson, Washington State University.
