Toyota China
- Chuck Munson
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Know about the book -
Toyota China is written by Chuck Munson and published by FT Press. It's available with International Standard Book Number or ISBN identification 0133757692 (ISBN 10) and 9780133757699 (ISBN 13).
800x600 This case study examines how Toyota China is using demand forecasting, production planning, and customer management techniques to align supply and demand in China's fast-growing automotive market. The authors illuminate the China market's unique channels and challenges, including requirements to project sales for new models with no historical data. They focus on realistic issues and challenges throughout, offering exceptional value to both students and practitioners. Authors: Xiaoying Liang, City University of Hong Kong; Lijun Ma, Shenzhen University; Houmin Yan, City University of Hong Kong.
