Retail Management
- Barry R. Berman
- Joel R. Evans
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Know about the book -
Retail Management is written by Barry R. Berman and published by Pearson Higher Ed. It's available with International Standard Book Number or ISBN identification 0133075893 (ISBN 10) and 9780133075892 (ISBN 13).
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The text that helps readers thrive in today’s retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.
